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How 5 Strengthened its Culture and Recruited More New Hires with Cariloop

The Cariloop Team | October 22, 2024


“Help people. Period.” is the guiding motto for 5, an energy advisory firm known for its high-performance culture and best-in-class client service. Since its 2011 founding, 5 has focused on teamwork, innovation and growth. This approach has resulted in unmatched client experiences and a world-class company culture centered on employee well-being and family care.

However, the pandemic introduced new caregiver challenges for 5’s employees, especially those adjusting to remote work or managing caregiving responsibilities. The firm recognized the need to find an innovative solution to support its employees’ caregiving needs and preserve its intentional culture. Care packages and company perks alone weren’t enough. Employees required ongoing support to feel truly valued.

After consulting with Cariloop, 5’s HR team found the perfect solution. Jeff Schiefelbein, 5’s Chief Culture Officer, noted, “During the pandemic, as we worked from home, we saw team members struggling with caregiving challenges, whether for elderly parents or family members needing specialized care. Meeting Cariloop allowed us to say to these employees, ‘Let us help you.’”

Once Cariloop was rolled out as a benefit, employees immediately felt a sense of relief. They now had access to personalized resources and dedicated Care Coaches to help them navigate their unique caregiving journeys. The response was overwhelmingly positive, as employees experienced reduced stress and increased empowerment. Tommy, a 5 employee, shared a success story: “I connected my friend, Steve, with a Cariloop Care Coach when he was helping a family member with dementia. Steve was extremely grateful, Cariloop helped reduce his stress significantly.”

The benefit not only helped employees manage personal challenges but also served as a powerful recruitment and retention tool. Schiefelbein explained that during interviews, Cariloop became a key selling point to potential hires. He described how candidates experienced a “light bulb moment” when learning about the company’s free caregiver support benefit. The sense of being cared for made candidates feel like they were already part of the 5 team.

Since adopting Cariloop, 5 has seen a 2.5X return on investment, largely attributed to improved employee satisfaction, reduced turnover and a culture of genuine care. The partnership has become a cornerstone of 5’s growth, with Cariloop playing a pivotal role in differentiating 5 as an employer of choice.

In Schiefelbein’s words, “Many companies claim to have a strong culture, but Cariloop sets us apart. We’re proud to partner with a company so committed to helping people and meeting their needs.”